Bharti Airtel, one of the Asia’s leading emerging Telecom operator, which has always been leader in launching VAS products, has recently announced new VAS products for Airtel customers in Gujarat. Bharti Airtel has witnessed a new trend of downloads of Bhojpuri films on rise in Gujarat. “The migrant population in Surat, Hazira, Jamnagar, Ankleshwar and other industrial areas has lots of employees from UP, Bihar and other eastern states. Under value added services (VAS), we have witnessed a tremendous rise of caller tunes, pictures, wallpapers, themes and other downloads from Bhojpuri films. The migrant population of state is big followers of Bhojpuri downloads,” said Shivan Bhargava, COO, Gujarat Circle, Bharti Airtel.
According to Bhargava, 50% of VAS download demand comes for Bollywood. “In remaining 50%, Bhojpuri is on top with more than 15% while Gujarati downloads could be equal or less. In Gujarat, the urban crowd is interested in Bollywood, while few are interested in Gujarati. Interestingly, Gujaratis are also spiritual and devotional. “Every Thursday, the number of downloads of Sai Baba is increasing manyfold. There are many such subscribers who are downloading either pictures or aarti of Sai Baba every Thursday,” said Bhargava.
No comments:
Post a Comment